Challenges:
- – Slow customer portal, bad user experience.
- – Customers dropping out due to unresponsive sites and applications.
- – No proper view of the types of customers dropping out, and no integrations with thesales pipeline.
- – No proper insights into the financial journey of the customers.
- – Coupons/discounts not working, and the marketing team was not able to run campaignseffectively due to technical issues.
- – No follow-up to lost customers.
- – High technical outage and downtime.
Solution:
- – Provided services for front-end, back-end, QA, and DevOps with over 40+ resources.
- – Created front-end modules for applications using ReactJS and NextJS.
- – Created 40+ microservices using MERN Stack.
- – Created AWS infrastructure for the Enterprise Architecture.
- – Supported release management and detailed documentation for services.
- – The QA team supported end-to-end testing needs for all the applications and microservices.
Impact:
- – The client successfully migrated from the legacy applications to the newly built external and internal applications.
- – Better use experience.
- – Effective marketing campaigns result in better revenue for the business.
- – Improved sales pipeline – increased revenue and visibility to stakeholders.
- – Better sales prediction and projection.
- – Exponential increase in customer satisfaction.